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79%Would buy again

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This score is based on 19 real reviews

About Lemonade

Lemonade is a United Kingdom insurance company that sells home and renters cover, pet insurance and car insurance through its website and mobile app. The business was built around a digital-first model in which policies are bought, managed and claimed online, with a chatbot-led experience handling much of the customer contact. Claims are submitted through the app, and the company is known for its approach of paying out claims quickly while keeping the process simple for policyholders.

Lemonade's customers are individuals who want straightforward cover without visiting a branch or dealing with a traditional broker, and the company positions itself as a modern alternative to established insurers. The firm also uses a giving model in which unclaimed premium is directed to charities chosen by its members, which forms part of how it presents its approach to insurance.

Reviews (19)

Sign up took ages

I'm afraid the sign-up was rather longer than I was expecting, with several pages of questions I had to answer twice. Once I got through it the cover seemed sensible and the price was reasonable. The confirmation email did take a day or so to arrive, which I found a little unsettling.

Pauline S.
1 person found this helpful

Better than the big names

Compared them with a couple of the high street insurers and the quote was noticeably lower for similar cover. The app is well put together and the claims bit looked straightforward from what I read. Small niggle is you can't see the full policy wording until after you pay.

Craig C.
0 people found this helpful

needed cover fast

Needed home contents cover quick after moving flat and the whole thing was done on my phone in about ten minutes. Price was fine, nothing to moan about, and the app is actually easy to use. Would use again.

Ryan L.
1 person found this helpful

Needed landlord cover

Needed landlord insurance for a second property I'd just let out and the usual brokers wanted a lot of paperwork. Went online instead and the quote came back the same day with the cover I needed. Documents are easy to download and I haven't had to phone anyone yet.

Precious L.
3 people found this helpful

bought the renters policy

Went for their renters cover in the end after looking at about four other options. The price was a bit higher than the cheapest comparison site showed, but the excess was lower and the cover for my laptop and bike was clearer. Setting it up took about twelve minutes on my phone. Documents arrived by email straight away, which was a nice touch.

Agnieszka E.
1 person found this helpful

Basic cover, fair price

Took out the car cover they offered and it's a decent price for what you get. Had to dig for the excess details though, they weren't obvious until I was halfway through. Nothing major but it would be nice if they were up front.

Neil E.
3 people found this helpful

Good cover for the money

Compared three or four providers before picking this one and it came out best on value for what I needed. The policy wording is straight forward and the monthly payment is easy to set up. Got a reply to my question in under an hour via chat, which I did not expect at all from an insurer. Would go with them again.

David R.
2 people found this helpful

Best of the lot for renters

Went with them in the end after comparing about four renters insurance options. The quote was clear, the cover matched what I wanted, and I got the policy documents straight away. Really happy with it so far, would go with them again.

Eleanor H.
0 people found this helpful

Good value for the cover

Needed to insure my bike and wanted something that wouldn't cost the earth. The quote was a good deal cheaper than the others I checked and the cover covers theft which was the main thing. Paid monthly and no hidden fees that I could spot.

Deji R.
1 person found this helpful

Not as cheap as I hoped

Compared this with a couple of other insurers and was expecting it to come out cheapest, but the premium was clearly higher than the comparison sites suggested. The cover itself seemed fine on paper, just not the bargain I'd hoped for. I also had to chase the policy documents by email before they arrived. For the money I'd expect a bit more value for the price I was paying.

Danielle L.
1 person found this helpful

First time buying cover

Never bought insurance before so I wasn't sure what to ask. The questions on the quote page explained what each one was for, which helped a lot. My policy documents turned up in my inbox within a few minutes.

Millie W.
2 people found this helpful

better value than my old provider

I compared them with my previous insurer and they came out a fair bit cheaper for the same level of cover, which I did not expect. The sign-up was patient and sensible and the staff answered my questions without fuss. I'm pleased I made the switch.

Tracey S.
7 people found this helpful

first renters policy

Needed something sorted before my first tenancy started and didn't have a clue where to begin. The app walked me through the questions and I had a policy sorted within the hour. Didn't have to ring anyone, which suited me.

Oliver P.
2 people found this helpful

Cheaper than the rest

Checked a few other insurers before this and this one was about £40 cheaper for the same cover on my bike. The only thing that slowed me down was the bit where they asked for my previous claims history, I had to dig out an old email. Once that was done it was quick and the cover documents came straight through.

Daniel S.
1 person found this helpful

Pet insurance policy

Bought a pet insurance policy for my cat and the cover includes the vet fees I was worried about, with a clear excess and no small print surprises. Took about fifteen minutes to set up through the app. Payments come out monthly without any bother.

Mohammed R.
2 people found this helpful

First loan, mostly ok

Honestly it was fine for a first loan. The application took longer than I thought because they asked for three months of bank statements and I had to upload them twice. Repayments come out on the right date though.

Lewis C.
2 people found this helpful

better than my last one

Switched over from my old insurer and this one came out cheaper than the comparison I did, which is why I went for it. The app is fine, though the claims section isn't as obvious as it could be. Still, I'd take it again.

Jonathan H.
2 people found this helpful

sorted it at renewal

Been with them for a few years now and the renewal this time was painless, the premium went up only slightly. The app shows everything clearly and I've got the documents saved on my phone. Would stay with them.

Alan B.
1 person found this helpful

the pet cover details

Bought the pet cover and what I actually liked was the monthly breakdown of what it covers. Took a few minutes to sign up on the app. Pretty happy so far, cheers.

Phoebe O.
1 person found this helpful

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Insurance | Home insurance | Pet insurance

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