79%Would buy again
Lemonade is a United Kingdom insurance company that sells home and renters cover, pet insurance and car insurance through its website and mobile app. The business was built around a digital-first model in which policies are bought, managed and claimed online, with a chatbot-led experience handling much of the customer contact. Claims are submitted through the app, and the company is known for its approach of paying out claims quickly while keeping the process simple for policyholders.
Lemonade's customers are individuals who want straightforward cover without visiting a branch or dealing with a traditional broker, and the company positions itself as a modern alternative to established insurers. The firm also uses a giving model in which unclaimed premium is directed to charities chosen by its members, which forms part of how it presents its approach to insurance.
Top positive review
Good cover for the money
Compared three or four providers before picking this one and it came out best on value for what I needed. The policy wording is straight forward and the monthly payment is easy to set up. Got a reply to my question in under an hour via chat, which I did not expect at all from an insurer. Would go with them again.
Read moreTop critical review
Not as cheap as I hoped
Compared this with a couple of other insurers and was expecting it to come out cheapest, but the premium was clearly higher than the comparison sites suggested. The cover itself seemed fine on paper, just not the bargain I'd hoped for. I also had to chase the policy documents by email before they arrived. For the money I'd expect a bit more value for the price I was paying.
Read moreMost detailed review
bought the renters policy
Went for their renters cover in the end after looking at about four other options. The price was a bit higher than the cheapest comparison site showed, but the excess was lower and the cover for my laptop and bike was clearer. Setting it up took about twelve minutes on my phone. Documents arrived by email straight away, which was a nice touch.
Read moreneeded cover fast
Needed home contents cover quick after moving flat and the whole thing was done on my phone in about ten minutes. Price was fine, nothing to moan about, and the app is actually easy to use. Would use again.
Needed landlord cover
Needed landlord insurance for a second property I'd just let out and the usual brokers wanted a lot of paperwork. Went online instead and the quote came back the same day with the cover I needed. Documents are easy to download and I haven't had to phone anyone yet.
Good cover for the money
Compared three or four providers before picking this one and it came out best on value for what I needed. The policy wording is straight forward and the monthly payment is easy to set up. Got a reply to my question in under an hour via chat, which I did not expect at all from an insurer. Would go with them again.
Best of the lot for renters
Went with them in the end after comparing about four renters insurance options. The quote was clear, the cover matched what I wanted, and I got the policy documents straight away. Really happy with it so far, would go with them again.
Good value for the cover
Needed to insure my bike and wanted something that wouldn't cost the earth. The quote was a good deal cheaper than the others I checked and the cover covers theft which was the main thing. Paid monthly and no hidden fees that I could spot.
better value than my old provider
I compared them with my previous insurer and they came out a fair bit cheaper for the same level of cover, which I did not expect. The sign-up was patient and sensible and the staff answered my questions without fuss. I'm pleased I made the switch.
first renters policy
Needed something sorted before my first tenancy started and didn't have a clue where to begin. The app walked me through the questions and I had a policy sorted within the hour. Didn't have to ring anyone, which suited me.
Pet insurance policy
Bought a pet insurance policy for my cat and the cover includes the vet fees I was worried about, with a clear excess and no small print surprises. Took about fifteen minutes to set up through the app. Payments come out monthly without any bother.
sorted it at renewal
Been with them for a few years now and the renewal this time was painless, the premium went up only slightly. The app shows everything clearly and I've got the documents saved on my phone. Would stay with them.
the pet cover details
Bought the pet cover and what I actually liked was the monthly breakdown of what it covers. Took a few minutes to sign up on the app. Pretty happy so far, cheers.
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