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100%Would buy again

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This score is based on 19 real reviews

Reviews (19)

The subtitles helped

I bought a few ad credits to promote a video about my late wife's recipes for our local church group, and the subtitles were what I needed. I was nervous about spending money online but the process was clear and nothing was hidden. The video reached more people than I expected, and the group has been very pleased.

Terence S.
0 people found this helpful

Tried a few before settling

Compared with a couple of other platforms I tried for my boutique, this one gave me more reach for the same spend. The first campaign I set up was a bit confusing with the targeting options, and it took me a couple of attempts to get the audience right. Once I got the hang of it the results were fine, but it's not the most intuitive setup.

Susan W.
0 people found this helpful

Simple to get going with

I was rather surprised to find that the sign up only needed my phone number and a birthday, which I did not expect for a site like this. My grandson had shown me a clip about gardening and I wanted to see more of that sort of thing, so I looked into it properly. The feed picks up my interests very quickly and it is easy enough to follow.

Christine B.
1 person found this helpful

First time making an account

I finally made an account because my mates kept sending me clips and I wanted to see what the fuss was about. The sign up was quick and it asked a few questions about what I like watching, which helped the feed feel relevant straight away. A couple of times the video buffered on my mobile data, so I've switched to Wi-Fi for longer clips, but otherwise it's been good fun.

Hannah B.
3 people found this helpful

been on it for years

I've been using this app for a good few years now, mostly to keep up with local news clips and the odd bit of cooking. I needed a way to share the updates from my allotment society with members who don't use other social media, and it's done that well. The layout has changed a fair bit over time but it still does the job.

Carl B.
0 people found this helpful

Good but the moderation was slow

I'd say it's a good platform for sharing the baking videos I make for my community group, and the audience has been lovely. My one complaint is that when a comment was wrongly removed on one of my posts, it took nearly a week to get a reply from the team. I did eventually get it sorted, which I appreciate, though it was a bit frustrating to wait that long.

Elaine M.
3 people found this helpful

Best platform for my niche

This is the best platform for my niche, plain and simple, with a community of home brewers that's active and helpful. I've been posting brewing tips for a couple of years and the algorithm finds the right people without much effort. The creator tools are solid and the monetisation options have made it worth my time.

Nathan W.
3 people found this helpful

better than the last one

Compared with the other site I'd been using for my knitting patterns, this one is a lot easier to get around and the search actually finds what I'm after. The ad side was a bit fiddly to set up, I couldn't find where to change the budget at first and had to ask a friend. Once I had it sorted it's been reasonable value and the engagement has been good.

Agnieszka L.
1 person found this helpful

The filters are good

The filters and effects are what I use most, honestly they make my videos look way better than my phone camera alone. I bought the coin pack once to tip a creator I follow and it went through straight away. Just wish the comments loaded quicker when the app's busy, but yeah, it's a good way to kill time.

Stephanie O.
0 people found this helpful

Used it for my dance crew

The duet and stitch options are what got me hooked, I post choreography clips for our crew every week and the editing tools are quick enough that I don't have to faff about. Scrolling is smooth and the comments are mostly nice, which is more than I can say for some other apps. Been on it since the summer.

Jessica B.
5 people found this helpful

Better than the alternative

Compared with the other platform my daughter had recommended, this was far easier to find my way around. I was a bit worried I would struggle with the setup but the instructions were clear enough and I didn't need to ring anyone. The pages load nicely on my tablet and I've been able to keep up with the family's bits and pieces without any bother.

Elaine E.
6 people found this helpful

the live shopping set up

I used the live shopping feature to sell off some of my own stock and it went better than I expected. Compared with a few other selling options I looked at, the checkout was quicker for buyers. The only thing that held it back was that the payout took longer to arrive than I'd hoped, but otherwise it did the job.

Jake C.
4 people found this helpful

Live stream got stuck once

The tiktok shop thing finally let me set up a little stall for the candles I make at home, and the whole thing took maybe twenty minutes once I had the bank details sorted. Only niggle is the live stream froze for about a minute halfway through and I had to restart it, which put me off my stride a bit. Sales still came in though, so can't complain too much.

Evie D.
1 person found this helpful

Worth it for the analytics

Worth it for the analytics alone, which is the main reason I stuck with it for my fitness channel. I've tried paying for other tools and this has given me most of what I need without the monthly fee. The creator fund payouts have been regular, and I've been able to plan my posting around the data rather than guessing.

Aaron F.
3 people found this helpful

Better than the others

Better than the other apps for finding new music, and the sound discovery is spot on. I rarely post but it's the one I open first. Sign up took seconds.

Yusuf B.
2 people found this helpful

Decent but glitchy lately

Honestly it's fine for scrolling and posting, but the app has frozen on me a few times this month mid upload. I had to restart and redo a clip once, which was annoying. Support took a few days to reply when I reported it, so it's a bit of a pain when you're trying to post on time.

James E.
2 people found this helpful

needed it for uni

Needed it for my uni stuff and honestly just used the app to post a short video for my course. Took about two minutes to sign up and it just worked, no faff at all. Would do it again.

Isabelle A.
0 people found this helpful

ring light and a few uploads

I bought the ring light and an extra storage add on for the account, which cost me under a tenner a month. The add on did what it said and I haven't had to delete anything since. For a small business account that's hard to beat on value, and the analytics page gives me enough to see what's working without paying for a separate tool.

Muhammad B.
1 person found this helpful

Needed a cheap way to advertise

I needed a cheap way to get our café noticed locally and the promoted posts were the obvious option. Set it up in the evening and it ran for a fortnight within a budget I could actually afford. The reach was decent for the money and I could see clearly which posts brought people through the door.

Thomas S.
0 people found this helpful

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About TikTok

TikTok is a short-form video platform owned by the Chinese company ByteDance, known for its personalised feed of user-created clips set to music, sound and trends. Users can watch, create, edit and share videos, follow creators, send direct messages and shop products shown in clips through its in-app commerce features. Alongside its consumer app, the company offers TikTok Shop, advertising tools for brands and a creator fund that pays eligible users for their content.

The platform attracts a broad audience of teenagers, young adults and older users, as well as businesses, musicians and independent creators who use it for promotion and discovery. It operates entirely through its mobile and web apps, with recommendations driven by algorithmic analysis of viewing habits rather than by editorial selection.

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