100%Would buy again
I bought a few ad credits to promote a video about my late wife's recipes for our local church group, and the subtitles were what I needed. I was nervous about spending money online but the process was clear and nothing was hidden. The video reached more people than I expected, and the group has been very pleased.
Read moreCompared with a couple of other platforms I tried for my boutique, this one gave me more reach for the same spend. The first campaign I set up was a bit confusing with the targeting options, and it took me a couple of attempts to get the audience right. Once I got the hang of it the results were fine, but it's not the most intuitive setup.
Read moreI finally made an account because my mates kept sending me clips and I wanted to see what the fuss was about. The sign up was quick and it asked a few questions about what I like watching, which helped the feed feel relevant straight away. A couple of times the video buffered on my mobile data, so I've switched to Wi-Fi for longer clips, but otherwise it's been good fun.
Read moreI finally made an account because my mates kept sending me clips and I wanted to see what the fuss was about. The sign up was quick and it asked a few questions about what I like watching, which helped the feed feel relevant straight away. A couple of times the video buffered on my mobile data, so I've switched to Wi-Fi for longer clips, but otherwise it's been good fun.
I'd say it's a good platform for sharing the baking videos I make for my community group, and the audience has been lovely. My one complaint is that when a comment was wrongly removed on one of my posts, it took nearly a week to get a reply from the team. I did eventually get it sorted, which I appreciate, though it was a bit frustrating to wait that long.
Compared with the other site I'd been using for my knitting patterns, this one is a lot easier to get around and the search actually finds what I'm after. The ad side was a bit fiddly to set up, I couldn't find where to change the budget at first and had to ask a friend. Once I had it sorted it's been reasonable value and the engagement has been good.
Compared with the other platform my daughter had recommended, this was far easier to find my way around. I was a bit worried I would struggle with the setup but the instructions were clear enough and I didn't need to ring anyone. The pages load nicely on my tablet and I've been able to keep up with the family's bits and pieces without any bother.
I used the live shopping feature to sell off some of my own stock and it went better than I expected. Compared with a few other selling options I looked at, the checkout was quicker for buyers. The only thing that held it back was that the payout took longer to arrive than I'd hoped, but otherwise it did the job.
The tiktok shop thing finally let me set up a little stall for the candles I make at home, and the whole thing took maybe twenty minutes once I had the bank details sorted. Only niggle is the live stream froze for about a minute halfway through and I had to restart it, which put me off my stride a bit. Sales still came in though, so can't complain too much.
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TikTok is a short-form video platform owned by the Chinese company ByteDance, known for its personalised feed of user-created clips set to music, sound and trends. Users can watch, create, edit and share videos, follow creators, send direct messages and shop products shown in clips through its in-app commerce features. Alongside its consumer app, the company offers TikTok Shop, advertising tools for brands and a creator fund that pays eligible users for their content.
The platform attracts a broad audience of teenagers, young adults and older users, as well as businesses, musicians and independent creators who use it for promotion and discovery. It operates entirely through its mobile and web apps, with recommendations driven by algorithmic analysis of viewing habits rather than by editorial selection.
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