100%Would buy again
I bought a few ad credits to promote a video about my late wife's recipes for our local church group, and the subtitles were what I needed. I was nervous about spending money online but the process was clear and nothing was hidden. The video reached more people than I expected, and the group has been very pleased.
Read moreCompared with a couple of other platforms I tried for my boutique, this one gave me more reach for the same spend. The first campaign I set up was a bit confusing with the targeting options, and it took me a couple of attempts to get the audience right. Once I got the hang of it the results were fine, but it's not the most intuitive setup.
Read moreI finally made an account because my mates kept sending me clips and I wanted to see what the fuss was about. The sign up was quick and it asked a few questions about what I like watching, which helped the feed feel relevant straight away. A couple of times the video buffered on my mobile data, so I've switched to Wi-Fi for longer clips, but otherwise it's been good fun.
Read moreCompared with a couple of other platforms I tried for my boutique, this one gave me more reach for the same spend. The first campaign I set up was a bit confusing with the targeting options, and it took me a couple of attempts to get the audience right. Once I got the hang of it the results were fine, but it's not the most intuitive setup.
Honestly it's fine for scrolling and posting, but the app has frozen on me a few times this month mid upload. I had to restart and redo a clip once, which was annoying. Support took a few days to reply when I reported it, so it's a bit of a pain when you're trying to post on time.
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TikTok is a short-form video platform owned by the Chinese company ByteDance, known for its personalised feed of user-created clips set to music, sound and trends. Users can watch, create, edit and share videos, follow creators, send direct messages and shop products shown in clips through its in-app commerce features. Alongside its consumer app, the company offers TikTok Shop, advertising tools for brands and a creator fund that pays eligible users for their content.
The platform attracts a broad audience of teenagers, young adults and older users, as well as businesses, musicians and independent creators who use it for promotion and discovery. It operates entirely through its mobile and web apps, with recommendations driven by algorithmic analysis of viewing habits rather than by editorial selection.
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